As every IT hype in the past couple of decades it goes in the same fashion. Someone yells some buzz, then everyone buzz the buzz, and then some catastrophic event spins the buzz....
What I have heard in last years - virtualization, virtualization, cluster, cluster, cloud, cloud, cloud, cloud, cloud, cloud.
While you try to explain that you need to backup, your manager hits you with the $$$ speech. And it goes then they fork $$$ more than they saved $$$ before, to do the remedy.
It is hard to keep repeating: there is no silver bullet solution! You cannot shoot a problem with one solution. But that part hardly gets understood.